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Financial Planning
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We help you make confident financial decisions today, so you can enjoy a more secure tomorrow.

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Wealth building

Build long-term wealth with strategies for investing, saving and managing your cash flow.

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Protection & planning

Protect what matters most with insurance, estate planning and strategies for life's moments.

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Retirement & later life

Plan for a comfortable retirement with personalised strategies for every stage of later life.

Investment Management
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Our investment solutions are designed to help you build, protect and grow your wealth.

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Our Investment Business

Discover our investment philosophy, meet our team and explore the strategies that help clients invest with confidence.

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Expert lending advice to help you finance your next home, investment or business opportunity with confidence.

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Home & Investment Loans

Finance your next home or investment property with tailored lending solutions.


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Refinancing

Review your current loan and explore opportunities to reduce repayments or unlock equity.

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Loans
Flexible finance for vehicles and life's important purchases, tailored to your budget.

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First Home Buyers
Guidance through every step of buying your first home, helping you secure the right loan.
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Loans

Funding solutions to help your business grow or expand with finance tailored to your needs.


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Lenders Mortgage Insurance

Understand how LMI can help you secure a home loan.

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Expert accounting services and tailored advice to support your financial success and help your business thrive.

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Tax returns, planning and advice tailored to your individual financial situation.


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Accurate, reliable bookkeeping to keep your records organised and up to date.

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& Advisory
Strategic advice and coaching to help you make confident decisions to grow.

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Practical support for day-to-day operations so you can focus on growing your business.
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Super Funds

Complete SMSF administration, accounting, and audit to keep your fund compliant.

About
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Get to know the people, values and story behind Count Wealth.

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Our Story

Discover how we began and where we're going.


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The principles that guide everything we do.


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Our Team

Meet the people dedicated to your success.

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Contact Us
Whether you're planning for the future, growing your wealth or simply have a question, our experienced team is here to provide tailored advice and help you achieve your financial goals with confidence.

Investment Services

Build a portfolio that works for the life you want

Investing well is not about picking winners. It is about building a portfolio that matches your goals, your time horizon, and how much risk you can genuinely live with. We work with clients across direct shares, managed funds, ETFs, and managed portfolios to build positions that hold up across decades, not just market cycles. 

Building portfolios aligned to your goals

What we cover

Direct share ownership

Through our broker relationships, we provide tailored advice on direct ASX and international share holdings. Unlike a managed fund, you own the shares yourself. That means full transparency over what you hold at any moment, the tax benefit of franking credits from Australian companies, and the flexibility to adjust positions as your situation changes.

We can also assist with the sale of listed shares and have the proceeds in your account within four business days.

Managed funds and ETFs

When direct ownership is not the right fit, managed funds and ETFs offer diversified exposure across asset classes, sectors, and geographies with lower minimum investment thresholds. We assess each option against your risk profile, your existing portfolio, and the cost and tax efficiency of the structure before recommending it.

International securities

Australian markets represent a small share of global investment opportunities. Where appropriate, we include international shares and global funds to give your portfolio access to industries, regions, and currencies that the ASX does not cover.

Cash, term deposits, and fixed interest

Defensive assets have a role in nearly every portfolio. We help structure cash holdings, term deposits, and corporate bond exposure so they do the job they are meant to do: stability, income, and dry powder for opportunities, not lazy money sitting at low returns.

Managed portfolios

For clients who want a professionally managed portfolio without the complexity of individual security selection, we offer access to our actively managed Australian shares, international shares, Australian property, and corporate bond portfolios. Administration is handled through our managed accounts platform, with full online access, quarterly portfolio reports, and annual taxation statements. Details of each portfolio are available under Investment Management.

Our approach

Start with your risk profile, not the market

Every recommendation begins with what you are trying to achieve and how much volatility you can sit through without losing sleep. Two clients with similar incomes can have very different risk profiles, and the right portfolio reflects that.

Build a framework, not a one-off pick

We work with you to set an investment framework: asset allocation, return expectations, and the discipline that governs how the portfolio is reviewed and rebalanced. Individual securities or funds fit within that framework, never the other way around.

Review on a schedule, adjust when life changes

Markets move and so does your life. We review portfolios regularly and adjust holdings when your circumstances or the broader environment warrants it. Selling a business, approaching retirement, an inheritance, or a major purchase all change the shape of the right portfolio for you.

Who is this for

Investment advice fits clients at different stages and with different goals. We work with:

Accumulators: Building wealth over a long horizon, with income from work or business covering living costs
Retirees and pre-retirees: Investing for income now, with capital protection a higher priority than growth
Established portfolio holders: Holding meaningful share or managed fund positions that need active oversight rather than benign neglect
Inheritance or windfall recipients: Looking for guidance on how to invest existing wealth efficiently, often alongside other financial planning advice
SMSF trustees: Looking for portfolio structure that meets compliance requirements and balances accumulation against drawdown


Administration and reporting

Where you hold investments through our managed accounts platform, you get:

Full online access to your portfolio at any time
Quarterly performance and holdings reports
Annual taxation statements ready for your accountant
Direct access to your adviser for portfolio questions, not a call centre

Get started today with our Budget Calculator

Use our free Budget Calculator below to get a clearer picture of your current financial position. It’s a simple, powerful first step to understanding your spending habits.

Then, book a complimentary strategy consultation with one of our financial advisers. We’ll walk you through your results, provide tailored insights, and help you develop a realistic, achievable budgeting plan, with ongoing support.

Get started with our Repayment Calculator

Use our repayment calculator to see what additional you could be putting away against your loan.

Frequently asked questions

Do I need a minimum portfolio size to work with you on investment advice?

Investment advice fits best when there is enough to make the structure worthwhile, generally from a few hundred thousand upwards, though the right figure varies by your goals and what else we are working on together. The first conversation is the cheapest way to find out whether it is the right fit.

Direct shares or managed funds — which is better?

Neither is universally better. Direct shares give you transparency, control, and franking credits, but they take more active management and a higher portfolio size to diversify properly. Managed funds give you instant diversification at lower entry points but reduce transparency and add a layer of cost. The right answer depends on the portfolio size, what you already hold, and how engaged you want to be.

How is this different from what your Investment Management division does?

Investment Management is our wholesale platform and portfolio products business: the Managed Portfolio Service, Separately Managed Accounts, Managed Discretionary Accounts, and the Focus, Prosperity, and Executive Series portfolios. This page is about the personal investment advice your financial planner provides as part of your overall plan. Many clients use both: an adviser-led portfolio strategy here, executed in part through Investment Management's products.

How often do you review my portfolio?

Most clients review at least annually, with formal rebalancing as needed. We also reach out when something material happens in your portfolio or in the wider market that changes the picture. Clients with managed portfolios receive quarterly reporting regardless of how often we meet.

Can I keep my existing investments and just get advice on them?

Yes. Many clients come with portfolios already built and want a second view on whether the structure still fits their goals. We can review what you hold, identify any gaps or concentrations, and recommend changes from there. There is no requirement to start from scratch.

What happens if markets fall sharply?

We do not try to predict short-term market moves. We build portfolios to hold up across cycles, including periods of significant decline. When markets do fall, we lean on the framework we built with you, not on emotion. For most clients, the right response in a sharp downturn is no panic action, possibly rebalancing into weakness if that is consistent with their plan.

Your portfolio should be working as hard as you are.

Contact us today to discuss how a tailored investment strategy can fit into your broader financial plan.